Marketing Blog
This small business marketing blog is filled with insights and free resources to help you grow your business. If you need help with various aspects of your digital marketing strategy, planning, social media marketing advice or other useful marketing news and industry updates - make sure you are keep coming back to check in.
Abstract Art Exhibition for Priscilla Bacon Hospice
CATHARSIS | Abstract Art Exhibition by Dalia Courridge
Private Viewing: Thursday 26th October 2023 | 5:30pm - 8:00pm
The Crypt Gallery, The Close, Norwich NR1 4DD
The True Cost of Hiring a Marketing Manager vs. Using a Freelancer
Which is better for business - hiring a marketing manager internally or outsourcing to freelancers and marketing agencies? Find out what the pros and cons are, and compare associated costs, before you make your decision.
Dalia Courridge Joins Shoebox Enterprise as an Advisor to the Board of Directors
I am thrilled to announce that I have joined ShoeBox Enterprises as one of their newest advisors to the Board of Directors. As a highly experienced marketing specialist with over 12 years of experience in running and growing businesses and communities, my primary focus will be on supporting the board of directors with strategic marketing, brand positioning, and growing awareness of the enterprise.
Marketing Small Business in 2023
Are you wondering how to get your business out there in 2023? Well, let me tell you, digital marketing is where it's at! And the good news is, it's not as complicated as it may seem.
Check out my guide for the best digital marketing ideas for small businesses in 2023. Let's get your business seen and heard!
10 easy tips on how to get more online reviews (and why they are crucial for your business)
Does my business need customer reviews?
Learn about fascinating online review statistics, tips and suggestions on how to get more reviews and how they affect your customer behaviour ( and your sales = bottom line!).
How to Create a Remarkable Buying Experience and Increase Customer Retention
We all have experienced poor customer service at some point in our lives. Be it at a restaurant, a bookshop or whilst buying online. Let’s be clear, when I say customer service, I mean the actual member of staff that you dealt with. I refer to the actual experience, the process and the aftercare. It could have been a variety of small things that you’d expect as part of great service.
Marketing During COVID and into 2021
Surprisingly, many small businesses have not continued marketing during COVID-19. Their online presence seems non-existent with websites and social media channels lacking updates or any form of communication with their customers. It is again that time of the year when I work with clients on developing their marketing plans and strategies for 2021.
The Benefits of Hiring a Freelance Marketing Consultant
If your business is thriving and you have enough work - then absolutely go for it and hire a permanent member of staff. But if you are not quite there yet, or if you cannot afford to recruit a member of staff, but desperately need help - hiring a freelance marketing consultant could be just the right solution for you.
Marketing vs. Advertising: What is the difference?
The definitions of ‘Marketing ‘and ‘Advertising’ have been used interchangeably for decades, however, there are some distinct differences between the two disciplines. Read on to learn what sets marketing and advertising apart.
Can your business afford to NOT do marketing?
Ten years ago businesses could get away without doing much (if any) marketing, place an odd ad in the newspaper and get some business. It is not effective anymore. The evolution of digital marketing and social media has completely changed how customers buy, and businesses have to learn and adapt to customer wants.