MARKETING STRATEGY & PLANNING
A practical marketing strategy you can actually use
Based in Norwich, working with businesses across Norfolk and throughout the UK.
Marketing can easily become a long list of things you feel you should be doing.
Social media. Emails. Advertising. Content. SEO. Events. A website that probably needs looking at.
Plenty of ideas, but no real sense of what deserves your time, budget or attention first.
I help established small businesses step back, look properly at what is happening and create a clear, practical direction for their marketing.
No enormous strategy document filled with theory. Just a plan built around your business, your customers, your resources and what you are actually trying to achieve.
Most businesses I work with are not short of ideas. Usually, there are too many.
Perhaps your marketing has developed bit by bit over the years. Different activities are happening, but there is no clear plan connecting them. Or you know you need to make changes, but you are unsure what should come first.
You might be:
putting time into marketing without knowing what is working;
jumping between activities depending on what feels urgent;
struggling to explain clearly what makes your business different;
sitting on plenty of ideas but lacking a realistic plan to implement them;
preparing to invest more in marketing and wanting clearer direction first.
A good strategy helps you decide what matters, what can wait and what you can stop worrying about altogether.
You probably don’t need more marketing ideas
You need to know which ones are worth pursuing.
What we’ll work on
Every strategy is shaped around the business, but we will usually look at six key areas.
Where the business is going and what your marketing actually needs to help achieve.
What you are already doing, what is working and where there are gaps or wasted effort.
Who you need to reach, what matters to them and what influences their buying decisions.
What makes your business a credible choice and how you can communicate that more clearly.
The useful indicators that will tell us whether the plan is moving in the right direction.
Two ways to work with me
01 /Marketing Planning Session
For businesses that need clarity and direction, but are happy to take the plan forward themselves.
We will work through your current marketing, business objectives and priorities together, then turn those conversations into a focused plan for the months ahead.
Before the session, I will gather some background information so that we can spend our time making decisions rather than starting from scratch.
We’ll cover:
your current objectives;
your key audiences;
what is and is not working;
positioning and messaging;
the channels worth focusing on;
your immediate priorities;
a practical 90-day action plan.
Best suited to: business owners or small teams that can implement their own marketing but need an experienced outside perspective and a clearer plan.
02 / Full Marketing Strategy & Plan
For businesses that need a deeper review and a clear marketing direction for the year ahead.
This is a more comprehensive piece of work. I will review your existing marketing, research your market and competitors and work with you to establish where your marketing needs to focus.
You will receive a clear strategy and practical plan that you or your team can work from.
Typically includes:
review of your current marketing;
business and marketing objectives;
audience review;
competitor and market research;
positioning and key messaging;
channel recommendations;
campaign and content opportunities;
prioritised marketing plan;
suggested timings and responsibilities;
practical ways to measure progress.
Best suited to: established businesses that need to bring their marketing together, reposition, prepare for growth or make more informed decisions about where to invest.
How it works
We start with your business: where you are now, what is changing and what you want marketing to help achieve.
01/UNDERSTAND
I look at your existing activity, audiences, competitors and wider market.
02/ REVIEW
When we deliver, it’s not just a finished product - it’s a solution you can trust, backed by real care and effort.
03/ PRIORITISE
I turn those decisions into a clear, practical marketing plan.
04/PLAN
You can take the plan forward internally or bring me in to help deliver it through my ongoing marketing support.
05/IMPLEMENT
-
In short - YES.
A marketing strategy is like a roadmap for your business. It helps you figure out who your target customers are and how you can reach them. It outlines the goals you want to achieve and the actions you need to take to grow your business through marketing. Think of it as a plan for the marketing activities you will be doing in the future and how you will measure your results.
-
No, but they closely link to one another.
A marketing plan is a detailed guide that explains the specific actions needed to achieve marketing goals. It focuses on individual tactics and tasks required to meet those goals. To create a marketing plan, you first need to develop a marketing strategy, which outlines the overall direction. The plan includes the "what," "when," "how," and "where" of implementing your strategy and how you'll measure success.
-
Wen working on your marketing strategy we will cover:
Company vision and objectives
Target audience and personas
SWOT and competitor analysis
Positioning within the marketplace
Multi-channel activity plan (website, social media, PPC etc.)
Timeline for implementation
Note that while a marketing strategy sets the general direction, it doesn't specify specific details for each activity. We can include a detailed marketing plan for 12 months outlining all the marketing tactics you will use to achieve your objectives.
-
I will work WITH you throughout the process of your strategy development. We will begin with me conducting a thorough marketing audit of all your marketing activities. We will then work together over the course of 4 - 6 weeks to craft a bespoke strategy with your input and collaboration.
No one knows your business and your goals as well as you do. I am here to support you through the process and get all the ducks in the row so you have a simple and straightforward plan of action.
-
There are a couple of ways that you can work with me to create your marketing strategy.
DIY Strategy - Half Day Marketing Strategy Workshop.
This is a 3 hour workshop, during which I will give you all the tools and exercises that you will need to craft your business strategy in your own time.
INVESTMENT £500
Done for you Strategy.
I will come in and work with you and your team to create a bespoke strategy that aligns with your wider business goals and objectives. We will create a strategy and marketing plan outlining your activities for the next 12 months along with with a set of KPI’s to measure your performance.
INVESTMENT £1,600
Frequently Asked QUESTIONS
READY TO WORK TOGETHER?
LET’S TURN your IDEAS INTO SOMETHING special
Book a discovery call with me for an informal chat about your ideas over a cuppa.
