In short - YES.

A marketing strategy is like a roadmap for your business. It helps you figure out who your target customers are and how you can reach them. It outlines the goals you want to achieve and the actions you need to take to grow your business through marketing. Think of it as a plan for the marketing activities you will be doing in the future and how you will measure your results.

No, but they closely link to one another.

A marketing plan is a detailed guide that explains the specific actions needed to achieve marketing goals. It focuses on individual tactics and tasks required to meet those goals. To create a marketing plan, you first need to develop a marketing strategy, which outlines the overall direction. The plan includes the "what," "when," "how," and "where" of implementing your strategy and how you'll measure success.

Wen working on your marketing strategy we will cover:

• Company vision and objectives

• Target audience and personas

• SWOT and competitor analysis

• Positioning within the marketplace

• Multi-channel activity plan (website, social media, PPC etc.)

• Timeline for implementation

Note that while a marketing strategy sets the general direction, it doesn't specify specific details for each activity. We can include a detailed marketing plan for 12 months outlining all the marketing tactics you will use to achieve your objectives.

I will work WITH you throughout the process of your strategy development. We will begin with me conducting a thorough marketing audit of all your marketing activities. We will then work together over the course of 4 - 6 weeks to craft a bespoke strategy with your input and collaboration.

No one knows your business and your goals as well as you do. I am here to support you through the process and get all the ducks in the row so you have a simple and straightforward plan of action.

There are a couple of ways that you can work with me to create your marketing strategy.

1. DIY Strategy - Half Day Marketing Strategy Workshop.

   This is a 3 hour workshop, during which I will give you all the tools and exercises that you will need to craft your business strategy in your own time.

   INVESTMENT £500

2. Done for you Strategy.

   I will come in and work with you and your team to create a bespoke strategy that aligns with your wider business goals and objectives. We will create a strategy and marketing plan outlining your activities for the next 12 months along with with a set of KPI’s to measure your performance.

   INVESTMENT £1,600